“It’s a funny thing about life if you refuse to accept anything but the best, you very often get it.” ~ W. Somerset Maugham
When I first decided to publish with Amazon Kindle Direct Publishing, I was on the fence about enrolling in the KDP Select program. I wanted the benefits of being able to offer free days for my book but I didn’t want the obligation of selling exclusively from Amazon.com. It wasn’t until this first free event that I was sure about my decision to enroll.
Why am I sure? It’s simple. I TRIPLED my sales goal for the month of July by offering The Last Navigator for free for two days. I surpassed my goal of 15 free downloads/sales for the month in just the first day of the free event. At the end of July 3rd, I had 16 downloads which was more than I had anticipated having for the entire month, more than I had for the whole month of June, and more than my goal for downloads during the complete two day free event. If you read my post about Exceeding Expectations, you will see that my goals were reasonably set and I was optimistic going into July. I NEVER expected to have 47 downloads at the end of my free event. The decision to enroll was indeed a good one, and I would encourage others who are unsure about the KDP Select program to give it a try. I mean, anyone can do something for 90 days, right? If it doesn’t work out for you, then don’t re-enroll. It’s as easy as un-checking a check box. You will have to fulfill your obligation of 90 days but when it’s over, you are free to sell wherever you want. This experience has taught me several things:
- More people than I thought are interested in reading my book.
- People are more likely to download a free book written by an unknown author than pay any money for it, even if it’s cheap.
- Scheduling free events on holidays is a good idea because people are already on the prowl for holiday discounts and deals wherever they can find them.
I haven’t decided if I want to simply change the price of my book from $2.99 to $0.00 for a few months to build up an audience. It seems like a good strategy and I’m going to mull it over for a few days before I decide. If I don’t change the price, I will definitely be featuring it again for free in early August as a Back-to-School Special. If you didn’t get your free copy and don’t want to pay for it, be on the lookout for this event coming up soon. For those of you who did get to download The Last Navigator, I encourage you to write a brief review on Amazon.
Until next time…
J. G. McNease